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Be a Guest

Pull up a chair.

FIBERS of Life and Business™ is a long-form conversation about discovering truth and building on what we know.

Joe Watkins in conversation with his dad at the FIBERS™ studio table

I've created a proprietary framework to share with the world how I process decisions, integrating the Life FIBERS™: Financial, Intellectual, Biological, Emotional, Relational and Spiritual, and the Business FIBERS™: Finance, Innovation, Beliefs, Experience, Relationships and Story.

None of them stands alone. They're completely interwoven. Pull on one and you feel it in the others. So every conversation is a chance to pressure-test ideas through that lens.

Who I'm looking for

People who have gone deep on something. Maybe you've spent years in ministry or study, in medicine or healing, in money or business, or in a craft like music or sport. What matters isn't the title. It's real expertise, a belief or way of doing things you're passionate about, and a story of how you got there.

What it's like

A real conversation, not a pitch.


  • If it looks like a fit, we'll reach out about next steps
  • Then we sit down together, in the studio or online
  • Every FIBER is on the table
  • No hustle, no hacks, no performance. Just an honest, comfortable conversation

If that sounds like you, I'd love to hear your story. Tell me a little about yourself below.

Be a Guest
Love’s not what we say. Love is what we give, and the most honest thing we ever give is our time.
— Joe Watkins, FIBERS™ Ep. 12: Act 3 – From Bud to Spud: Why My Drive Didn’t Come Back (And Why That’s Okay)