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BIG Truths of Small Business podcast cover
Previous show hosted by Joe · 2020–2024

BIG Truths of Small Business

Joe and Travis Cassell interviewed small business owners across the Southeast to find the real stories behind their wins and losses. Philosophy, culture and good old-fashioned small business fundamentals. The ideas behind FIBERS™ started here.

57 episodes2020–2024Joe Watkins & Travis Cassell
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Every episode, newest first

All 57 episodes

2024

  1. Ep 57Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.Feb 27, 2024 · 1:08:21
  2. Ep 56Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero HomesFeb 15, 2024 · 59:46
  3. Ep 55How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?Jan 29, 2024 · 59:22

2023

  1. Ep 54How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet HallDec 29, 2023 · 57:42
  2. Ep 53Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?May 2, 2023 · 58:50
  3. Ep 52How to Turn your Business into your Passion (and not the other way around….)Jan 24, 2023 · 57:19
  4. Ep 51Are you Spilling Blood in the Streets for Your Business?Jan 10, 2023 · 57:12

2022

  1. Ep 50How the Big Truths transitioned us for a 7 Figure Sale of our Property Management BusinessFeb 28, 2022 · 1:00:42
  2. Ep 49A Journey Back Through Some of Our Favorite Big Truths from the first 48 EpisodesFeb 21, 2022 · 1:20:17

2021

  1. Ep 48The Power of MEDIOCRITY as a Strategy in Your Small Business…What?Nov 12, 2021 · 1:01:16
  2. Ep 47When You Feel Like It’s Never Enough, You Might Be Chasing Discontentment with David ForgostonOct 31, 2021 · 1:14:13
  3. Ep 46This Post Truth World? Are You an Apologist for Your Business? with Dan ArsenaultOct 15, 2021 · 1:06:32
  4. Ep 45The Ramifications of a Maniacal Bully Toxic Client in Your Small BusinessOct 6, 2021 · 57:14
  5. Ep 44How to Reprogram the UnWanted Familiar Past – REPROGRAM – Part 2Jun 4, 2021 · 43:27
  6. Ep 43In Order to Change Your Business Trajectory, You Must 1st INTERRUPT! – REPROGRAM – Part 1May 6, 2021 · 1:05:55
  7. Ep 42On a War Footing in Your Business?Apr 22, 2021 · 39:43
  8. Ep 41Failing Forward in Building a Small Business with Brian CunninghamApr 15, 2021 · 1:06:49
  9. Ep 40Demographics vs. Psychographics in Your MarketingApr 8, 2021 · 1:03:13
  10. Ep 39Breaking into the Music Industry & Writing Songs with Barry MichaelApr 1, 2021 · 57:39
  11. Ep 38You vs. Your Business Plan – Time to Get RealMar 14, 2021 · 57:35
  12. Ep 37Slammed and Unplanned – Handling the UnexpectedFeb 11, 2021 · 39:55
  13. Ep 36The Whiskey Barrel Side Hustle with Scott HuxleyJan 26, 2021 · 42:36
  14. Ep 35The Psychology of Business Relationships with Terry DayJan 21, 2021 · 1:00:22
  15. Ep 34The Art of Influence and Persuasion with Clay CuttsJan 12, 2021 · 59:56
  16. Ep 33Reflection 2020 – Big Truths of Small Business PodcastJan 1, 2021 · 1:02:04

2020

  1. Ep 32I See YOUDec 17, 2020 · 1:02:44
  2. Ep 31Beauty or a Beast?Dec 10, 2020 · 58:45
  3. Ep 30What to do When Uncertainty Strikes In Your BusinessNov 19, 2020 · 1:02:16
  4. Ep 29What are the Blind Spots in Your Small Business?Nov 12, 2020 · 1:01:11
  5. Ep 28Targeting Your Customer – More Critical to Success than We RealizeOct 29, 2020 · 1:07:38
  6. Ep 27The Basics of the House Flipping Business – by Joe WatkinsOct 22, 2020 · 57:30
  7. Ep 26The Art of Reconciliation in Your RelationshipsOct 16, 2020 · 1:00:54
  8. Ep 25Self-imposed Stress by the Business Owner – Why and How to Identify & ResolveOct 10, 2020 · 1:01:31
  9. Ep 24Motorcycle Racer Runs a Passion Play Business – Interview with Tim Morris of ValuCycleOct 2, 2020 · 1:15:11
  10. Ep 23Learn How NAYSAYERS can be Identified in Your Business and Life – and a Live Performance of “The Naysayers” SongSep 24, 2020 · 1:04:58
  11. Ep 22Super Fan Crashes the Show – A Young Entrepreneur Asks QuestionsSep 18, 2020 · 1:09:40
  12. Ep 21UnSelling – How to Really Serve and Sell Your Clients – Back with Clay Cutts, Square Peg Counseling & CoachingSep 11, 2020 · 56:06
  13. Ep 20How Does Your Company Culture Affect Business? – Interview with Bret Eldridge, Director of National Accounts for Hoshizaki AmericaSep 4, 2020 · 1:00:40
  14. Ep 19Fake News – How Does it Affect Your Small Business? with Guest Dan the ManAug 28, 2020 · 1:05:03
  15. Ep 18Mindset – the Importance it Plays in every aspect of your Business – an Interview with Clay Cutts, Business Coach & TherapistAug 21, 2020 · 1:01:26
  16. Ep 17Becoming a Small Business Owner by Buying the Business You Work For – Interview with Jef Bass, an Emmy Winning Audio Video ProducerAug 17, 2020 · 53:30
  17. Ep 16The Impact of a Coach, Counselor, or Board of Directors in your BIZ – Interview with Sherri Dodd, Founder of Advance Global CoachingAug 6, 2020 · 1:01:55
  18. Ep 15The Effects of COVID-19 on your Business – Clearing your Headspace in ChaosJul 31, 2020 · 57:28
  19. Ep 14The Power of Empathy in the Art of NegotiationsJul 24, 2020 · 1:04:26
  20. Ep 13The Rebound – How to get Excited about Your Business Again!Jul 16, 2020 · 57:40
  21. Ep 12What does it take to Get in the “ZONE” while working?Jul 2, 2020 · 1:03:19
  22. Ep 11Act 2, Part 2 – Where we discuss the “Journey” in a Conversation with Randy Dodd, a Missionary, and Best-selling Author.Jun 25, 2020 · 1:11:34
  23. Ep 10Part 1 – Reflecting on “Act 2” in your Professional Life. What Does it Mean?Jun 18, 2020 · 30:43
  24. Ep 9The 1st Aftershow – It Ain’t Easy, But It’s Worth ItJun 12, 2020 · 24:09
  25. Ep 8Why the Tape Measure is VERY important in Your BusinessJun 12, 2020 · 50:19
  26. Ep 7“Humility” is the Most Powerful Soft Skill or Approach in Small BusinessMay 21, 2020 · 55:46
  27. Ep 6How Personal Biases Affect your Business Decisions – Part 2May 11, 2020 · 49:44
  28. Ep 5Learn How Your Personal Biases Affect Your Business, Family, & Future – Part 1Apr 24, 2020 · 34:58
  29. Ep 4Surviving and Gleaning Deep Business Truths out of the 2009 Crash – Interview with Mark BrittainApr 4, 2020 · 1:04:44
  30. Ep 3How running a church is similar to a small business? – an Interview with Pastor Jonathan Andersen of Harvest Point UMCMar 26, 2020 · 48:21
  31. Ep 2How Integrity and Faith shaped Stephen Bové’s contracting business – an InterviewMar 16, 2020 · 1:08:04
  32. Ep 1How the Internet Changed Power Plus – an Interview with Jerry BarberMar 13, 2020 · 1:00:57
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FIBERS of Life and Business™

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